MT499: Bachelor’s Capstone in Management] 

Assignment    Details    and    Rubric       

Marketing Assignment
This is a two part written project that will focus on the marketing aspects of your start up business.
Please submit as one written assignment.
Part 1: Marketing Strategy
In three to four pages, address the following areas:
• Please describe the marketing strategy and then explain how you plan to use marketing
strategies to promote your business. 
• Include the necessary marketing research you either have done for your business or are
planning to conduct. The costs of these items/activities should also be itemized and
included in this section of the proposal. 
• Include ongoing costs as well as one-time fees.

Part 2: Marketing Plan
In five to six pages, address the following areas:
 Create a marketing plan for your business. This can be an e- marketing, traditional
marketing plan, or a combination of both. 
 Discuss the benefits of market research. 
 Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing
plan. 
When you are ready, you may submit your paper to the Assignment Dropbox. *Note, include your
name in the file name of the Assignment.